From time to time, webmasters make some SEO mistakes unconsciously. The site’s ranking on search engines depends on how well you perform in optimizing your website and its content. Google and other search engines arrange their search results according to their quality and relevance. Providing high quality and relevant articles may not be enough to be on top of the search results. You must also avoid committing the most common SEO mistakes to drive more traffic to your site.
Common SEO mistakes
1. The page name has no keywords.
A search engine wants to see the specific keyword in your page name. You can easily rank in search results if your page name has a certain keyword.
Most webmasters would create a page name containing numbers like: www.bommiya.com/?172636339
If your page name is similar to this, the search engine will not easily recognize the topic of your article on that site.
Here’s a better page name: www.bommiya.com/sbs-seo-techniques
You can check the “permalink” section in your WordPress program. If your site is not yet launched, then you could change the page name into a better one. If the site already exists, you may contact your web developer.
2. You do not have at least one WordPress SEO plugin.
It is necessary to put some WordPress SEO plugins in your website. This can aid you in optimizing the site’s content. You have a lot of options for this. You can utilize WordPress SEO, All-in-One SEO, Scribe, Inbound Writer or any SEO plugin. In each application, you will be asked to encode your “focus keyword”. This keyword pertains to the word that summarizes the content of your site. The application for SEO plugins will tell you if your site is properly optimized. If your site is not well-optimized, it will tell you the specific areas you must resolve.
3. You don’t have an XML sitemap.
The XML sitemap is a list of all pages on your website. Although Google and other search engines can scan the pages of your site, they may miss some pages. For instance, they cannot determine a page that is not properly linked to other pages of the website. In this case, even if the page’s content is relevant, it may not appear in search results.
When you use an XML sitemap, it will list down all pages of the website and submit to Google.
4. You overdo keyword stuffing.
Keyword stuffing is a way of optimizing your site’s content by using the same keywords for many times. Although keywords are essential to SEO, keyword stuffing may affect your rankings and you may get corresponding penalties. Before, keyword stuffing is accepted by most search engines. However, search engines realized that keyword stuffing can lead to poor-quality articles. If you keep on repeating keywords, your site may be blacklisted. This means your site will no longer appear in search results.
5. You forgot to cross links.
Cross linking is a way to interconnect pages that have related topics. Search engines prioritize sites with more linked pages because internet users will likely get more information from these sites.
6. You used similar titles for different pages.
Having a unique title tag can help boost your site’s rankings. Search engines require a unique title tag. If you have multiple pages with similar title tags, they are less likely to appear on top of the search results. Title tags will determine the specific topic you are discussing on your page. However, do not be confused between the main article headline and the title tag. The title tag is the general topic and the main article headline pertains to a more specific title.
These are some of the common mistakes made by webmasters. If you have made the same mistakes provided in this article, make sure that you will not commit them again. This will ensure that your site can improve its rankings on search engine results.